The 15 Most Exciting Beauty Products to Try in 2020/21
We thought last year topped the list when it came to exciting and innovative beauty launches, but it turns out that 2019 is poised to give it a serious run for its money. The list of beauty products that are launching is already seriously impressive. Below you'll discover smarter-than-ever skin care, phenomenal foundations, the first-ever completely customized hair oil, and so much more from some of our favorite brands including Shiseido, Clinique, Living Proof, Pantene, and Make Up For Ever. Even the most basic daily essentials are getting a new and improved upgrade: think a self-setting concealer that takes creasing and caking out of the equation, and a night cream that gives new meaning to the term beauty sleep. So start saving, get scrolling, and mark your calendars for all the brand-new beauty product launches about to hit store shelves. You can thank us later.
Tatcha Violet-C Brightening Serum
Vitamin C may not be the new kid on the skin-care ingredient block, but it remains one of the most popular year after year. Building on the success of their Violet-C Radiance Mask, this new oil- and fragrance-free serum packs a whopping 20 percent concentration of vitamin C (and two different types at that) to deliver both instant and long-term results. A 10 percent concentration of AHAs joins the mix, too, all working together to leave your skin firmer, smoother, and noticeably more glow-y.
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I Dew Care Ice Cream Masks
I Dew Care. The hydrating "soft serve" formula touts hyaluronic acid and squalene, the soothing "sorbet" option contains green tea and aloe to calm irritation, and the brightening "gelato" mask uses raspberry extract and glycolic acid to banish dullness. Talk about sweet treats for your skin.
Beautyblender Re-Dew Set & Refresh Spray
From the brand that brought you one of our favorite makeup applicators of all time (it's won a Best of Beauty Award countless years in a row), comes this face mist, which promises to render makeup touch-ups obsolete. The two-phase solution combines hyaluronic acid and antioxidant-enriched water with a milky oil that, when mixed and spritzed on the skin, delivers just the right amount of moisture and radiance to revive any existing makeup.
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Clinique iD
Personalized beauty is one trend that isn't going anywhere in 2019. Case in point: Clinique iD, a customized hydration system based around the signature Dramatically Different Moisturizer lotions, which is set to be the brand's biggest launch since 2010's Even Better Clinical line. Step one: Choose from three hydrating bases, based on how much moisture your skin needs. Step two: Add one of the five active cartridge concentrates, each of which targets a specific complexion concern. Step three: Get ready for seriously glow-y skin all year long.
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Kiehl's Ultra Facial Cream
File under major skin-care news: This best-selling cream is getting a revamp, now reformulated to be entirely paraben-free. (Taking it one step further, the brand says all of their products will be paraben-free by the end of 2019.) But don't worry, you won't be able to tell that your beloved moisturizer has changed; it took Kiehl's scientists five years and more than 114 different versions to come up with this final formula, which feels identical to the OG.
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Laura Mercier Flawless Lumière Radiance-Perfecting Foundation
A pearl extract in this medium-to-full coverage base helps reflect light to give your skin an instant glow, regardless of whether you're standing in front of a ring light or sitting under yellow-y office bulbs. But it doesn't stop there: The lightweight, moisturizing formula (available in 30 shades) promises to stay put for up to 15 hours, keeping your skin looking flawless and feeling hydrated the entire time.
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Alpyn Beauty PlantGenius Survival Serum
This all-natural multitasker is the true definition of a skin-care-makeup hybrid. The formula combines brightening vitamin C and licorice extract with a trio of acids (glycolic, lactic, and azaleic) to knock out dark spots and dullness, while squalene and hyaluronic acid pack a hit of hydration. So, yes, you could use this as your daily skin-care serum, but it also pulls double duty as a primer and/or highlighter, delivering the perfect amount of natural-looking luminosity. One makeup artist explained it as "the all-natural version of Becca Cosmetics' Backlight Primer."
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Algenist Genius Sleeping Collagen
A vegan form of collagen — which is not usually the case in most collagen-spiked skin-care products — pairs up with the brand's patented alguronic acid (a humectant that helps the skin retain moisture) in this bedtime treatment that promises to prevent overnight skin dehydration and increase moisture levels. So much so that 94 percent of people said their skin felt and looked more hydrated after using it just once. Beauty sleep, indeed.
First Aid Beauty Ultra Repair Barriair Cream
As a general rule, creams promising to restore and calm your skin are usually, well, super thick and heavy. Not this newbie, which is packed with hard-working, skin-coddling ingredients, but it has an airy, whipped texture that feels more like a gel moisturizer than a heavy-hitting hydrator. There's hyaluronic acid to moisturize the skin, colloidal oatmeal to soothe it, and ceramides and linoleic acid to help strengthen the skin barrier.
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Kopari Coconut Detox Mask
Think of this mask as a juice cleanse for your skin: Bentonite and kaolin clays go to town pulling impurities out of your pores, while coconut oil hydrates, and probiotics help keep the top layer of skin feeling balanced and looking fresh.
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Sunday Riley A+ High-Dose Retinoid Serum
Those looking to up their retinoid game will appreciate that this serum contains an impressive 6.5 percent blend of retinoids and retinoid-like botanicals for smoother, clearer skin. And those botanicals (namely hawaiian white honey, bisabolol, ginger, and prickly pear cactus) don't just deliver wrinkle fighting benefits; they also help reduce the appearance of the redness, flaking, and other less-than-pretty side effects that can often accompany such a potent retinoid. So much so, that it didn't even irritate our super sensitive skin.
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Shiseido Ultimune Amplifying Night Mask
One bottle of the brand's Ultimune Power Infusing Concentrate is sold every 13 seconds, and this new mask is meant to be used along with the top-selling serum. The unique, freeze-dried formula melts when mixed with a few drops of the serum, turning into a gel mask that helps counteract environmental damage.
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Vintner's Daughter Active Treatment Essence
The OG botanical serum from this brand has hoards of devoted fans (including Allure editors), all of whom we are willing to bet will go crazy for this new launch. At work: a complex of plant-based ingredients sourced from 12 of the world's most nutritionally dense plants available, plus stabilized vitamin C, two kinds of hyaluronic acid, probiotics and prebiotics, and lactic acid. So, in a word, everything your skin could ever want or need.
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Hourglass Vanish Seamless Finish Liquid Foundation
We highly doubted anything could rival the Hourglass Vanish Seamless Finish Foundation Stick...but then this newbie came around. Not only does it somehow strike the unicorn-like balance of being totally light in texture while still being a full coverage formula, it also features unique coated pigments that deliver said full coverage with just a half pump of product. Couple that with waterproof, fade-proof, 24-hour wear, and an extensive range of 32 shades and you've got yourself one ace of base.
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Drunk Elephant A-Passioni Retinol Cream
One percent (vegan) retinol plus peptides make for the ultimate wrinkle-fighting dream team while evening out tone and texture, too. The addition of vitamin F plus apricot and jojoba oils adds moisture and counteracts any drying effects, while a long list of superfoods deliver antioxidant protection.
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